Gamers’ charity SpecialEffect has announced that their One Special Day fundraising event for this year will take place on Friday, September 29, 2017. Last year’s event raised £90,000 with support from key partners including Electronic Arts, SEGA, GAME, First Touch, Twitch, Yogscast, mobile games developer Seriously, and other big names.

This year’s event coincides marks the charity’s tenth anniversary of helping severely disabled people of all ages enjoy video games. SpecialEffect aims to raise over £100,000 from the event, as games industry partners conduct a number of activities to help raise funds, including donating 100% of their sales from the day, providing exclusive auction items, placing titles in a special Humble Bundle sale, and holding fundraising events.

“One Special Day is a key event in the SpecialEffect fundraising calendar. It’s a day when the games industry can get behind us and celebrate another year of us helping make their video games accessible to people of all abilities and ages,” said Nick Streeter, a fundraiser at SpecialEffect. “The success of One Special Day is particularly important in light of larger, non-gaming charities seeking support for their work from the gaming community and games industry. As THE gamers’ charity we’re looking to inspire the industry to rally to our cause and support disabled gamers in the UK and all across the globe.”

“If we’re not here for them, they’re likely to really struggle to find the help they need to play,” he adds

“We’ve been lucky to work with SpecialEffect in the past, and continue to be blown away by the incredible work the team does, helping everyone be able to experience the joy of gaming,” said Andrew Stalbow, Co-founder & CEO of Seriously. We’re fortunate to be part of a thriving community of mobile developers, and we’ve had fun working to find other enthusiastic companies to support One Special Day, alongside us at Seriously.”

“Games allow us to escape our world to visit another, experiencing anything and everything and loving every second of it,” said Mark Turpin, CEO of Yogscast. “SpecialEffect give the gift of gaming to people who thought it was lost to them. The tireless work and passion to help that Dr Mick and the team display never ceases to amaze me. We think One Special Day is a fantastic idea and are delighted to get behind the day as promotional partner”.